(San Diego, California) May 1st, 2024
BREVETTAR ANNOUNCES MULTI-YEAR COLLABORATION TO REPRESENT COMMERCIAL RIGHTS OF THE CANADIAN SOCCER PLAYERS ASSOCIATION
Brevettar, a full-service sports licensing agency that maximizes revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities, announced today that the Canadian Soccer Players Association (CSPA) will join the growing portfolio of top-tier clients through a collaboration with the association’s commercial arm, PlayerCo.
Under the new multi-year deal, Brevettar will become the agency of record for the CSPA which represents the Women’s National Soccer Team for group licensing and sponsorship opportunities worldwide.
“Brevettar is proud to represent the players of the passionate and talented Canadian Women’s National Team as they look to defend their gold medal this summer in Paris and strive for glory at the next Women’s World Cup” said Stu Crystal, General Manager of Brevettar. “There is a tremendous opportunity to build connections with a rapidly growing and passionate fan base worldwide and we look forward to creating new and exciting product lines to celebrate these incredible players.”
Brevettar has been building the selection of player driven merchandise available to fans for the United States and Canadian Men’s National Teams since 2022.
“The CSPA is pleased to collaborate with a first-class organization like Brevettar, led by someone with the level of experience that Stu Crystal has in sports licensing.” said Maureen Littlejohn, the outside general counsel and executive director of the Canadian Soccer Players Association.
About Brevettar
Brevettar, the exclusive worldwide licensing agent for Upper Deck, the U.S. National Soccer Team Players Association, Canadian Mens National Soccer Team Players Association and North American licensing agent for West Ham United is a full-service agency that maximizes revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. Licensees include Funko, Fathead, EA, Ikonick, Medicom, FOCO, Panini, The Highland Mint, Sorare and Trends International, to name a few. Learn more and view Brevettar’s portfolio of exclusive licensed collectibles at www.brevettar.com
About the Canadian Soccer Players Association
The CSPA has represented Canadian Women in soccer since 2016. As members of the Canadian National Women’s Team, we have a powerful platform to empower girls and women through our international performances. We aim to create and enhance the opportunity for Canadian women to forge a career in professional soccer.