(Carlsbad, California) June 30th, 2025
canada soccer & brevettar announce new multi-year licensing rights representation agreement
New collaboration to drive expanded licensed merchandise offering reaching fans from coast-to-coast
Canada Soccer & Brevettar, a leading sports licensing agency specializing in strategic brand collaborations, are proud to announce a multi-year agreement which positions Brevettar as the Association’s worldwide licensing agent. This collaboration further expands Brevettar’s roster of premier clients, which includes the Canadian Soccer Players Association (CANWNT) and the Canadian Men’s National Soccer Team Players Association (CANMNT).
Under this new deal, Brevettar will spearhead innovative licensing opportunities for Canada Soccer, fostering deeper connections between the Federation, its teams, and an expanding global fan base.
“Brevettar is honored to represent Canada Soccer, an organization with a rich legacy and Men’s and Women’s National Teams that are rapidly ascending among the world’s best,” said Stu Crystal, General Manager of Brevettar. “With soccer’s immense growth in Canada and well beyond, this agency presents a tremendous opportunity to engage passionate fans through dynamic product lines that celebrate their love for the sport and their national teams. Brevettar looks forward to developing fresh and exciting merchandise collections that empower fans to showcase their pride and support for all Canada Soccer’s National Teams.”
“We’re excited for Brevettar to elevate and expand our licensed merchandise program, said Dominic Martin, Director, Marketing at Canada Soccer. This collaboration marks an exciting step forward in bringing more innovative, high-quality products to our fans nationally. With Brevettar’s support, we will continue to grow our brand presence and deliver new ways for Canadians to show their support for our national teams.”
About Brevettar
Brevettar, the exclusive worldwide licensing agent for Upper Deck, the U.S. National Soccer Team Players Association, the Canadian Soccer Players Association, and Canadian Mens National Soccer Team Players Association is a full-service agency that maximizes revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. Licensees include Funko, Fathead, EA, Ikonick, Medicom, FOCO, Panini, The Highland Mint, Sorare and Trends International. Learn more and view Brevettar’s portfolio of exclusive licensees and licensors at www.brevettar.com
About Canada Soccer
Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.
MEDIA CONTACTS
Brevettar: scrystal@brevettar.com
Canada Soccer: Paulo Senra, Chief Communications & Content Officer | Chef des communications et du contenu, Canada Soccer
psenra@canadasoccer.com
Mobile : 416-882-7919